Yeto

Brand Development

A strong brand is an important factor in today’s competition in the outdoor equipment sector. With a clear and distinctive profile it gives orientation and creates trust. With YETO we created an outdoor brand for our client Kingcamp to enter the outdoor market. It provides a wide range of functional, handy products that offer everything you need outdoors. The aim is to position this new outdoor accessory brand as a major global supplier of innovative, technically advanced outdoor implements.