ATEPA Outdoors

Brand Development for Outdoor

With Atepa our client Kingcamp wants to position this new brand in the outdoor market as a major global supplier of innovative, technically advanced outdoor equipment. This brand stands for trust in high quality products and new technologies. It appeals to authentic people with a passion for nature and customers who love to experience the outdoors. With this in mind we developed this strong brand, designed the Corporate Identity and made guidelines to the implementation.