Rieter Booth concept
All business divisions under a single roof.
At ITMA 2015 Expotechnik implemented a comprehensive booth concept for all business units of their client Rieter. The brand identities of the individual divisions got their own brand space united by a roofing symbolizing the umbrella brand Rieter. In addition to that special highlights are presented on a shared catwalk which connects both parts of the booth.
Photo Credit: Expotechnik