Appealing to any sort of travelers EEZEE Travels provides useful and comfortable accessories to create trips more enjoyable. Implementing a new Online-Shop for travel equipment we created a new Brand for our client Kingcamp. With this new brand we want to address every kind of traveler, but focus on the urban surrounding field. Our target group is well equipped and appreciates good quality products. With this in mind we developed this new brand, designed the Corporate Identity and made guidelines to the implementation.